Major League Baseball

While working on the MLB account, I had been given unprecedented access to their considerable photo archive to create a limited edition book featuring every program and historic memorabilia from each of the World Series starting in 1903.

• Role Art Director
• Client Major League Baseball

Scratch ‘n’ win cards were a big hit with fans and teams alike. The San Francisco Giants were our first test case to prove the concept. In a World of digital screens, this low-tech solution increased sponsorship revenue and team store sales eventually being rolled out to all 30 teams.